Sales promotion is a very important aspect of marketing game and hence it requires keen observation, surveys, and carefully formed strategies to win the game. Big marketing brands often employ marketing agencies to look after their sales promotion in market. These companies not only promote the brand but manage the entire promotional strategies, from planning to execution. In doing so they may use either a single medium at its best or may use all the marketing mediums together. The strategies made by these agencies are flawless and strictly result oriented. They are focused which is why they reach every class of potential customers.
This has earned these marketing agencies a special place among the various brands that look for promoting their products and services at a wider platform. Big communication, Apollo marketing group, and Warburton?s are few of the various amazing marketing agencies that are doing some excellent work in the field of sales promotion. Although they seek the same goal the working of these companies have a lot of creative difference. The differences can be due to various factors, such as nature of brand to be promoted, ethnicity of customers, gender of the customers their age, geography and location of the place where the product is being promoted, and most importantly economical potential of the customer.
For example if sales promotion by big communication in United Kingdom is in English, the promotion of the same product in a non-English country will need it in the native language. Nonetheless, the aim remains same throughout the world i.e. to reach for the customers. Just like the creative difference, there can also be the difference of medium while promoting a product.
For example, if there happens to be a sales promotion by big communication in Nigeria, for a certain food and beverage brand, it is most likely that the agency will use hoardings and public transportations for the promotions. On the contrary, if it is some other place where there are better electronic mediums, then it will rather use television, radio, and internet to promote the brand.
Sales promotions can be indirect and direct. Direct promotions can include interactions with retailers and ultimate consumers, giving away of free gift vouchers, organizing engaging seminars and workshops. While indirect promotions do not involve in any of this, instead they use behind the stage techniques like discounted price deals, reward programs, price pack deals, coupons, gift or shopping vouchers and giving away of the free complimentary gifts.
Apparently, one that has all the qualities mentioned above becomes the favorite of traders and business brands and enjoy a great goodwill in the market for their work. Being an award winning agency, sales promotion by big communication is itself a guarantee for a brand to be successful. The reason for its popularity is the wide creative approach that the agency applies to reach up to the customers. By intense hard work of several years, today it has served several ?A? listed brands in market. Unilever food solution, Toshiba, Samsung, Saint-Gobain, and Aqua Pure are some of them.
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