6 September 2012, 3:32 pm
A Welcome Recovery in Meetings, Conventions & Seminars
by Maryann Posten
Good news for business event planners and destinations: We have signs of recovery!
Dating back to 9-11, the industry slowed at first because of travel concerns, then because B-to-B companies found new ways of learning, marketing and conducting business online. The third part of the triple-whammy has been the recession.
However, as a compiler and provider of both Meeting Planners and Seminar Attendees, I happily report an uptick in both list sizes and orders for those lists. That got me to wondering if the industry is indeed percolating with better attendance to meetings and conventions. I immediately checked my go-to source for the industry?s leading news: M&C.
Here you go hot off the web: Not only are there signs of recovery, but for the financial industry at least, luxury returns! Budgets are increasing, top tier bookings are up, and there?s a shift from a buyer?s to a seller?s market in the hotel and airline industries serving the industry.
Now get this: Use of technology is surprisingly sluggish meaning that virtual events are not the tidal wave that event planners anticipated. Guess what? People still like to meet their colleagues, clients and suppliers in person.
My company is a long-term member of the Direct Marketing Association. And I would definitely like to meet you to discuss lead generation at our industry convention, DMA20112, in Las Vegas October 13-18. Nothing like pressing the flesh!
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